Why do companies prioritize research, but then not have the bandwidth to implement it?

In the UX world, people often talk about being human-centered , but less often do they question or make explicit what model of “human” they are centering.

Either/or is out, both/and is in. Let’s design, research, and strategize in a way that reflects people’s intersectional lives.

There are good ways to ask neutral follow ups, such as: “tell me more.” However, the most neutral follow up can be no follow up at all.

When we say something is intuitive, what we actually mean is that it is intuitive for us. Unless you’ve already tested it with representative users, and they all say it is intuitive, you can’t actually say it is intuitive.

I walked outside to where I knew my grandma was smoking, and asked her “Why are you smoking? Don’t you want to live to see me grow up?” 

What would an ounce of prevention look like in your company or organization?

This burnt toast shows that we aren’t who we think we are, a lot of the time. We think we behave and act in certain ways, but we don’t, always.

Think about it: every time you conduct research or collect data, you're only seeing a small part of the big picture. There are always going to be gaps, limitations, and biases. Ignoring these can lead to faulty conclusions, wasted resources, and missed opportunities.